Friday, 4 June 2010

OUGD303 Module Evaluation

At the start of the module, I made it clear in my statement of intent that I wanted an overarching theme in my work to be an exploration into the use of print and process within my design. I feel that across the projects I have undertaken have allowed me to do these experiments and I am very pleased with the work that I have done. Certain briefs such as the Print Branding task and my series of Editioned Prints were projects that were completely centred around print and process and much of the focus of these projects was put onto testing processes and materials to come to the best results. Other briefs such as the A Campaign, Pseudoscience or the Science Zines dealt with print and process as a focus in the finishing stages of the projects but also dealt with more conceptual themes that demanded a higher level of research and concept development in the earlier stages of the projects. I think that the briefs that were focused purely on print and process have come to some really effective and impressive outcomes but I also think that the briefs that have needed a more conceptual and idea based approach have also been really interesting and useful as they have forced me to not just think about print and finish but to brainstorm how these elements can be applied effectively to not only look good but to communicate an idea. I would say that this has been the most beneficial area of my study, the development of my design process to effectively apply a profound knowledge of print and process and use the knowledge in the communication of an idea. I have learned that print is just as much a tool for aesthetics as it can be as a tool of communication.

I would say that my approach to completing projects has been much more natural than in previous modules but I think that this has worked effectively. I have spent less time brainstorming at an early stage about possible outcomes and instead just brainstormed ideas and concept to define my audience and what criteria the brief needs to meet. I then move very quickly from this stage onto testing materials and processes, I have changed my practice to produces tests and mock-ups at an early stage as I think this the most effective way to move forward and progress an idea and an outcome. Whereas in the past I have sat and drawn what an idea could end up like, in this module I have tried to just make it, then take a step back, analyse the results and move forward from there. I have found this to make for a very efficient practice, which has allowed me to take on quite a large amount of projects. If I had to chose an area which I would have liked to improve I would say that I could have documented some of the earlier stages of the briefs in a more thorough way to evidence the origins of my ideas as I think that sometimes I work at a speed where these early and important decisions are left un-evidenced. I have been working on a short scale day-by-day timetable and I also think that if could have spent more time working on a more thorough and over-arching timetable.

Overall I think that I have followed my statement of intend and in some areas even gone further into working in depth with typography and layout. I feel that I have worked in an efficient and professional way as much as possible and I am thoroughly pleased with the quantity and quality of the work I have produced.

Studio Photography

Spent a morning in the photography studio taking some more shots for my final boards. Really pleased with how they've come out again and I think they'll look great on boards.

CMYK postcard

I'm really pleased with the way that the CMYK postcard has come out, in the end I've chosen to screen print it rather than to digitally print it, I think the colors are represented in a more true form and also I think that the overprinting effect you can achieve this way is a lot more effective, not to mention it means I can keep all the postcards on exactly the same material which is really important. I like how this postcard works together with the colour plan book, they almost mirror one another.

Gold and deboss

I've finally also got the emboss to working quite well next to a metallic ink. While I think this is the weakest of the postcards I 'm still glad that I've showed deboss as its a very important proess to be showcased.

More Overprint Postcard Testing

I feel like after about a hundred screen printing tests I'm finally finding the best methods and materials to showcase the different printing processes on the set of postcards to come in the Overprint mailer. I have stopped using an ink for the spot varnish postcard as I feel that the colour detracts from the varnish and now I am instead doing a 'blind' varnish with nothing underneath which really makes a feature of the varnish. I am also using a full gold metallic ink instead of a matt foil now, I think it looks a lot more impressive and completely decadent which will appeal well to the upper market clients. I also now think that the metallic strip in between two fluorescent colours is working really well the two materials are complimenting each other and making a feature out of both processes.

Impossibility Zines

I thought it would be a cool idea for each print to come packaged with a short zine. I've put these together really quickly, each page just has a vectored version of the print, then the shape it was originated from and a short but of information about the original shape. It's items like these that really add to the sense of limited edition.

Impossible Screen Prints

I've spent the last couple of days exposing and printing these designs. Because of the pure scale of the prints and the gold ink drying much faster than regular ink (down to it's powder form I think) It makes them much harder to print than usual. Instead of being able to print with one big pull I've had to use a small squeegee and go over each section over and over to push as much ink through as I can. I've done an edition of 5 of each design which I think is sufficient.