Out Campaign

I've started to draft down my initial ideas for my campaign for the OUT campaign. This brief works with something I'm quite passionate which really makes me want to do it well.

I want to capture the audience of the student population because I think it fits all the criteria of the brief and also because I think it is a huge untapped market for the campaign. I have outlined the different ideas and avenues I could make the campaign focus on:

1. The definition of atheism - A lot of people are in fact atheists they just don't answer to the name, if I can communicate the positive meaning of atheism I can get more people to label themselves as one.

2. Rational thinking/intelligence - I want to make people feel good about being an atheist and put a real emphasis on the idea of atheists are intelligent people with rational minds, not satanists or anything else.

3. Tradition - I like the idea of moving away from home and leaving behind tradition that might be at home, the moving on to being grown up and rational.