Yearbook initial ideas.

Yesterday me, Ollie and Angus spend the day brainstorming our initial ideas for a concept to drive the design of the yearbook. We spend quite a lot of time looking at the previous years book, seeing which parts we did and didn't like about it, as well as looking at the colleges prospectus. Along with a lot of ideas Angus had brought in his old tea towel from when we had left primary school. We thought this was a really novel idea, to get everyone to draw (or create) a "self portrait" (abstract as you like) and print them all onto a tea towel which will be packaged with the book in a pvc sleeve to keep it all together. We thought this idea could work in a number of ways. First to hit out three target audiences:

1 -Us - as a piece of memorabilia.

2 - Family - for practical use, most parents still have and use the primary school tea towels them got when their children left.

3 - Design agencies ect - hopefully the towels will go into their kitchens at the office, when we have speakers come in to talk to us, they are always saying when they run out of ideas, they go for a cup of tea.

Also we thought that the towel could create a feature of the cover and back. We thought that one of the things that has defined our year group is our obsession with design trends such as holding up prints in photographs. We could hold up the tea towel in a similar way with bulldog clips on the bottom for a similar effect. Also on the back, we could have the towel screwed up on the floor.

We wanted to use the tea towel as the concept, but use a very sharp, graphic aesthetic to contrast the traditional idea with high design so we started to work on some ideas for the identity and logo, as well as thinking of how the layouts inside the book could work.