I'd had the idea to include postcards in with the OUT campaign pack so that whoever got it could write home, or to whoever they wanted to let them know about the campaign. It's probably the most conceptual part of the pack, the other items are more of a stationary element to see how the identity could be put into application. But I think the idea of these postcards is strong. I think that the landscape design works more than the portraits just as the front and back and the same way round.
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