End Of Year Show Board Layouts

We've laid out the boards as simply as we can to just communicate the concept and the different elements of the proposal. We've also included a quick mock up of how the idea could work as an e-invite and a web button for the college website.

End Of Year Show Leaflet/Public Invite Mock Ups

This is the most experimental element of the campaign. The public invite is an A5 booklet that has a smaller section of the top. On the front the smaller section folds over twice to reveal all three names we've picked out. Then the whole thing opens up to reveal the reversed out invitation in the middle. All the extra information is contained in the smaller pages on the back.

End Of Year Show Poster Mock Ups

For the poster we've stuck with the design from the invitation however we've modified the text to fit on one side with the same layout. We've tried it in both colour variations, think both work really well.

End Of Year Show Private View Mock Ups

This is the mock up we've done for the private view invites. Really simple, we just wanted to make the message be the emphasis of the design which is why we went for the underline. Reversed colours on each side also makes it nice and interesting. Also we thought it was a nice idea to have three different invites so there will be some variation, not everyone will get the same thing.

End of Year Show Development

After quite a lot of trial and error with the idea of pattern and collection, we decided that the message of the idea for the end of year show wasn't strong enough and decided to go back to the drawing board. We talked about what we actually wanted to say about the end of year show and what we thought was important about it. We came up with the idea that the end of year show should focus entirely on the current students. The college often gets labelled by its famous alumni but as far as the end of year show is concerned these people are irrelevant. This lead to coming up with the tongue in cheek message of "Who the hell is Damien Hurst?" The idea is a rejection of out predecessors.

End Of Year Show Ideas

I've been playing around with some more type experiments with grids. We've also been looking at how the idea might translate into a fold out leaflet and onto a postcard or invitation. The concept revolves around the idea of collection as in a mosaic so we like the tag line of "a collection of emerging creative talent".

Not sure how colour might come into play yet, none of the experiments I have done really shout out to me so I need to carry on experimenting.

End Of Year Show Type Tests

I've started to create and collect some more complicated grid patterns to see how the honeycomb idea could be applied with different grids. At first I thought the grids made of squares and triangles that make circles would work really well as the patterns really resemble a mosaic however they create a really and almost cartoon letterform that I'm really not a fan of. The grids that only use one shape work much better to create a structured letterform but there is some degree of experimental grid you can use to make an interesting effect. The biggest challenge is getting right the size of the grid. I need to create a balance between keeping the letterforms of the clarendon typeface and keeping the mosaic effect.

End Of Year Show Initial Thoughts

Me and Ollie have decided to collaborate on the brief for the end of year show. Today I started to jot down my ideas of what I thought the work needed to achieve as well as what certain things were being looked for in the proposal for the brief.

We need something that will communicate with a creative audience, both student and professional. The work needs to capture a sense of pride and approval for all the students at the college as well as making it clear to professionals that we are a centre of creative arts to be reckoned with.

I brainstormed the things that the college values as well as the disciplines that everyone here practices, regardless of course title. I think that the college needs to be represented as being somewhere that is constantly pushing forward with contemporary and progressive arts, whilst still keeping a sense of heritage and age in the heart of Leeds.

The students all practice certain skills not necessarily of a practical nature but more theoretical, such as creativity, diversity, being outgoing and pushing boundries, as well as planning, management and a strong work ethic. These are the skills that the college prides itself on.

On interesting part of the college for me has always been the mosaic logo. There have been so many petitions to have it changed but none have gone ahead, the college always wants to keep the idea of age. The idea I have had is to take this idea of the mosaic but to present it in a new way which I think will represent the contemporary nature of the college more effectively. The idea of a grid, or pattern, is something that I think every student uses, regardless of course, so it is an idea that works well as a system to represent everyone, it is also the system that makes up the mosaic. I want to use grids inspired by the mosiac to provide the concept for the visuals for the end of year show.

This has been my first test, using a 6 sided shape grid, like a honeycomb, already I think that the effect is really promising.