Out Postcards

I'd had the idea to include postcards in with the OUT campaign pack so that whoever got it could write home, or to whoever they wanted to let them know about the campaign. It's probably the most conceptual part of the pack, the other items are more of a stationary element to see how the identity could be put into application. But I think the idea of these postcards is strong. I think that the landscape design works more than the portraits just as the front and back and the same way round.

OUT Postcards

I thought it would be a nice touch to include some postcards in the OUT pack to send out to friends family, almost to 'spread the word'.

this is my initial design for front and back, I want to keep it really simple.

Out Campaign Calendar mock up 1

I've tested out my inital idea, could only get hold of some matt paper and I think it will look a lot better when it's on newsprint with the double sided effect rather than a 10% watermark. Overall I think that the layout works quite well, although I still think there is room for development.

Out Campaign Tote Bag

Bright Scarlet ink (the old version of the logo was called the Scarlet A) I think these work really well because they're discreet in their promotion but still work very well. I think the design still keeps a trendy feel and I can imagine people actually using this which is unusual for a promotional bag.

Out Campaign

I've been working on a calendar to go in with the OUT campaign pack. The idea is to have a set of items that will be useful to a new student while still discreetly communicating their atheist outlook. I wanted to create a calendar that would completely ignore religious holidays, that just turned out to be a very sterile blank calendar and I don't think it communicated what I wanted it to. Instead I've included a key a marked every religious holiday throughout the year, but not labelled them. The idea is that they are all the same, and in the most part pointless. I want to try and do the back print on this as well to get the watermark effect of the big impossible A logo.

OUT Campaign Tests

I've been doing some print tests with my designs for the OUT campaign poster. I'm trying to do a duplex print that will be semi transparent, to create almost a watermark effect when it's put up.

OUT Postcard Idea

I like the idea of sending out a postcard to students before they actually got to university and receive the pack, almost like an enticer. The concept is what to/not to bring to university and I've worked in the idea of leaving behind old traditions and preconceptions. And kept the identity and layout of the poster whilst not giving away the work atheist, just the website.

OUT poster/postcard

I've taken the identity I created and put it together with one of my initial ideas for a poster or postcard, I think this would work particularly well as a poster, I can picture it up in student halls bedrooms. I've played around with the grid a little bit, when I enlarged the logo to to fit in columns of the type it was too big, so while it is floating it a bit I feel like the proportion is more correct.

OUT Campaign Identity 4

I've gone back to my impossible square designs and had a think about how I can keep the theme but modify it's form. I realized that an impossible triangle probably lends itself even better to the shape of an A and also opens up a really nice opportunity to ad in a bar half way up to create the bar of the A. I've used an impossible triangle before in my own personal branding but I feel like the shape used in this different way lends itself really well to this idea so it would be a shame not to use it.

OUT Campaign Identity 3

Had a go at moving the identity into a more 3D direction taking inspiration from the optical illusion of a square of cubes that form an impossible square with space floating in between, think it's looking too complicated for an identity and generally don't think it is fitting the criteria as well.

OUT Campaign Identity 2

More development on the OUT logo, I've started to look at the idea of impossible shapes, there a field I'm really interested in and they have a really good contextual meaning in that Richard Dawkins (a founder of the campaign) has used impossible shapes as analogies to describe some of his views on religion.

I've taken the impossible square shape and modified it into a logo which I was initially really happy with. Unfortunately when I got onto working in the colours and weights I realized that the logo, especially in red, has a bit of a resemblance to a swastika. This is something that I really can't risk as it would potentially ruin the representation of the campaign if a swastika was spotted in the logo. If I change the shape of the A around then it's not nearly as obvious but the core pattern is still there so it looks like it's back to the drawing board.

OUT Campaign Identity 1

For the out campaign I've started to draft some ideas about the logo and identity, I feel like this is a good place to start the design work as once i have the identity I can use it to inform the rest of my decisions.

I've also been thinking about possible formats for the idea to work in outside of the regular poster format. I think that a door hanger might be a really nice way of advertising yourself as an atheist and these also a nice shape in the A that could be used to hang it from.